Rodney L. Maxwell


Engineering, Project Management and Marketing



  • BS, Electronic Engineering, University of California at Berkeley, CA

  • Additional courses in C++ programming software language

Major Skills: ASIC Marketing • ASIC Design Methodology • Project Management • Sales Support • Product Presentations • Product Demonstrations


  • Developed recommended ASIC design flow for ASIC vendors that incorporated ECAD vendors design tools.

  • Developed and presented VHDL and logic synthesis product overviews to ASIC vendors.

  • Wrote and edited articles for a newsletter targeted to ASIC Vendors.


  • Implemented major account support plan for customers using CAD layout and routing software.

  • Reviewed procurement specifications and made recommendations.

  • Trained customers how to use front-end design tools (e.g., Design Architect, System-1076) for system and ASIC design.

  • Co-developed training for ASIC vendor tool integration into an ECAD framework.


  • Managed full custom chip design project that was successfully completed on schedule.

  • Decreased ASIC Vendor design kit testing time 42% while reducing staff by 66%.


  • Developed ASIC peripheral chip to support a bipolar microprocessor.

  • Successfully completed fault simulation of full custom chip that resulted in 100% fault coverage.

Professional Experiences:

  • Market Development Manager, SciTech News 9/91 – present

  • Product Marketing Engineer, Mentor Graphics Corp. 2/89 – 8/91

  • Sr. Applications Engineer, Cadnetix 6/85 – 1/89

  • Sr. Staff Engineer, Ampex Corp. 9/83 – 5/85

  • Staff Engineer, Mohawk Data Sciences 2/83 – 8/83

  • Sr. Design Engineer, Fairchild Semiconductor 8/80 – 1/